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 from Time Magazine, January 31, 1955 "Today's high costs are enough to make any man blow his top..." Advertising News & Information LinksAd Forum "is the Internet’s leading portal to the advertising, marketing and communications industry, with direct links to 17897 agencies in 136 countries." They also have a lot of ad news and info, and ads to see.AdAge is the website of Advertising Age, an advertising magazine that began publication in 1930. AdRants is a "daily dose of advertising from new campaign launches to useful facts and figures to questionable advertising practices..." Advertising History & Ad Image Gallery LinksAdvertising in America: 1850 - 1920 at Duke University "presents over 9,000 images... relating to the early history of advertising in the United States."Medicine and Madison Avenue "presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines... 1910s through the 1950s." AdAccess "presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II..." Ivory Project The Smithsonian's Advertising Soap in America, 1838-1998 is a searchable "selection of 1,600 advertisements and related ephemera, 1838-1998, features a representative sample of print advertising for Ivory soap, one of the nation's longest-lived, branded consumer products. Complementing the Ivory materials are examples of advertising, advertising cards, soap wrappers, coupons, pamphlets, and similar ephemera produced for other soap brands and related products." There is no browsing facility, so if you aren't sure what to search for, try a year (e.g., 1957). Smithsonian Advertising Collection includes images from many major US ad campaigns, such as Pepsi-Cola, Eskimo Pie, and Kripsy Kreme Doughnut. Advertising Museum Tokyo provides an overview of Japanese advertising from the 18th century to present. 19th Century Ads is a collection of ads from Harper's Weekly, "the leading illustrated American periodical during the 1857-1872 period." Ad Art by Dr. Seuss UCSD's collection of advertising art by Theodore Seuss Geisel, aka Dr. Seuss. Some Major Ad Agencies
Advertising Trade OrganizationsInternet Advertising BureauTelevision Bureau of Advertising Radio Advertising Bureau American Advertising Federation American Association of Ad Agencies Public Service AdvertisingAdCouncil PSA producers since 1942. |
Advertising Industry News |
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TIME Magazine, March 6, 1950, p. 81: ADVERTISING: Man in a Hurry Wiry, bustling Bernard Cornelius Duffy, 48, president of the big Batten, Barton, Durstine & Osborne advertising agency, has the occupational ailment of his trade: peptic ulcers. He works at such a man-eating pace that, as he says, "I only call home if, by happy surprise, I can get there for supper." Last week, Ben Duffy got some balm for his wounds. Advertising Age, the industry's bible, reported that fast-growing B.B.D. & O. had crowded Young & Rubicam out of second place among U.S. agencies, ringing up total billings of $81.4 million, $400,000 more than Y. & R.* Duffy, and his far-flung team of 50 vice presidents and 1,150 employees in eleven U.S. cities, had done it by snagging choice new accounts (Lucky Strike, Schick Razors, Swan Soap, T.W.A.), and by hanging on to such B.B.D. & O perennials as U.S. Steel Corp., Du Pont and General Electric. In six years, the agency had added a cool $50 million to its billings, more than doubled its business. B.B.D. & O reports no gross revenue, but based on the usual 15% commission, its gross had risen to about $12 million a year. Errand Boy. Up from Manhattan's "Hell's Kitchen," Duffy, a son of Irish immigrants, virtually grew up with the agency he now runs. After quitting high school at 17, he got a messenger boy's job with newly formed Barton, Durstine & Osborne.** Duffy liked to come in early to slip into the president's chair to see how it felt. After two years of errand-running, he became a space buyer, soon earned a reputation as a digger for facts and became the agency's top media man. When President Barton decided to step up as chairman four years ago, Duffy sat down in the president's chair on his own right. In the razzle-dazzle world of hucksterdom, whose currency is superlatives, plain-talking, unassuming Ben Duffy sticks out at the elbows. He has a genial gregariousness that enables him to first-name thousands of people; he rarely forgets a face. His memory is so photographic that he sometimes startles his secretary by recalling verbatim a letter dictated years before. Before he lets a staffer make a sales presentation to a prospective client, Duffy insists that he bone up on every pertinent fact of the client's business. Answer Man. Duffy abides by his own rule. Two years ago, when the American Tobacco Co. parted company with the agency handling its $12 million account, Duffy flew back from a Florida vacation before the news was even official, was soon hammering his facts at American Tobacco's shrewd, hard-to-sell President Vincent Riggio. When Duffy was done, Riggio said: "I had a list of ten questions to ask you. You have already answered them all." Duffy got the account, loyally chain-smokes Luckies. Ben Duffy was not letting his latest triumph go to his head. "It worries me, getting up to second place," he said. "If it gives us a sense of complacency, it'll be a real handicap." * Still in first place: J. Walter Thompson, with $121 million in billings. ** Merged with George Batten & Co. in 1928. Of the four names in B.B.D. & O, only Chairman Bruce Barton and Vice Chairman Alex Osborne remain with the agency. Batten died in 1918; Roy S. Durstine set up his own agency eleven years ago. |